Why WordPress is the best platform for growing companies

As you’re planning your company’s website, you might be wondering which platform is going to be the most effective. WordPress is universally considered to be one of the best for growing companies. It’s very scalable, meaning that you’ll be able to grow the site as your company grows. It has specific features that are amazing for companies of all sizes, and you can customize it as your business gets bigger. Here’s what makes WordPress so scalable.

Customizable Themes

One of the reasons that WordPress stands out from other website builders is that it gives you much more room to customize than others do. You can choose from plenty of pre-made themes, but you can also build your own theme or heavily customize one so that it suits your needs. It’s very easy for a web designer to go in and edit the HTML code if you want, making changes to the site. You can start off with a basic theme and then upgrade as your company grows.

Hundreds of Plugins

Another reason that WordPress is so scalable is that it offers so many plugins that you can use to expand your site. There are front end plugins, which add certain features to your site, as well as back end plugins, which help you manage SEO and other important factors. This gives you more control over your website and what it does for customers.

Hosting Options

As your site grows, you can opt to use your own hosting provider or servers to power the website, making it faster. However, for basic sites, the WordPress hosting is already fairly fast. With so much flexibility, you can grow seamlessly, without having to worry about disruptions in the way your website functions.

Scalability is one of the reasons why WordPress has become so popular. Many major publications and celebrities use WordPress to run their website because it is so sleek and convenient. If you are interested in creating your own WordPress website, contact Pinecode. We are a WordPress design agency that builds custom sites, and we also offer website management, SEO, social media marketing, and other online services.

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How an agency can take your WordPress site to the next level

WordPress is one of the most popular web design platforms available, and for good reason. It’s a very versatile platform that anyone can use, with templates you can set up in minutes. However, if you want to really take your website to the next level, you should hire a professional design firm. Here’s how you can benefit from professional WordPress design and management.

You can add custom images, animation, and video

One of the things that’s most challenging about building your own website is making a template look unique. A professional agency takes the guesswork out of it by adding completely custom visuals. This is essential for building your brand and helping it stand out from the competition. Consumers also tend to gravitate towards sites that are visually appealing.

You can customize the layout to make it fresh and user-friendly

Another thing that can be difficult to do if you aren’t a web professional is to switch up your site’s layout. A professional team has the capability to adjust the layout of your site, so it better reflects your design ideas. They can also help you make your site more mobile-friendly, which is crucial today with so many consumers browsing the web on their smartphones.

They’ll help you add plugins

If your site needs extra functions beyond the basic ‘about’ and ‘contact’ pages, WordPress professionals will help you find and install the perfect plugins to make it happen. Plugins can help you connect your sites to social media, sell products online, and much more.

They’ll provide consistent WordPress management

Once you’ve created your site, you’ll need to continually maintain it in order for your company to continue to grow. WordPress is also constantly evolving, which means your site needs to evolve with it. A professional WordPress team can help you update and maintain your site, as well as provide backup services in case of an emergency.

Pinecode is a WordPress design agency that offers custom websites, management, SEO, social media marketing, and much more. Contact us today to learn more about our services, and see how we can help you build your dream website.

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Marketing tips to turn your online business into a brand

90% of online businesses fail. If you want to succeed, be prepared to invest your time and resources to your business. That means keeping up with marketing trends, learning new SEO tricks, and building a relationship with your customers.

Of course, none of these things can happen overnight. If you want to learn more about your customers, you must reach out to them. To rank higher on search engines, you need to create top-notch content and optimize your site for SEO. Below are some more tips to help market your business.

Create a Blog

Blogging is one of the most effective ways to communicate with your customers. That’s because it gives you a platform to express your business’ services in the best way you can. Unlike social media, you’re not limited by the number of words you can post.

What’s more, you can update it as frequently as possible. You could share anything you want on your blog, but it should be helpful to your customers.

Create a Loyalty Program

Loyalty programs motivate customers to come back to your business. They can also help you get new clients. You don’t need to give your customers expensive freebies. Something little but thoughtful can go a long way in turning a new customer into a loyal one.

In an example, let’s say you give out a point for every $10 your customers spend on your site. The points can then be redeemed into cash. Alternatively, you could give you cash backs at the end of the month.

Build an Email List

A blog may help spread your business’ ideas to thousands of people, but you want some of the people to become customers. An email list is how you convert blog readers into customers. It only takes a few minutes to add a WordPress plugin for emails to your site. But don’t leave it at that.

For people to subscribe to your email newsletters, you must convince them that they need it. SEO experts suggest you give subscribers something for free. An eBook, a checklist, a video, a coupon code—give out something meaningful, and people will subscribe more frequently.

Why not get in touch with Pinecode today to find out more about what you can do to make the most of your online business?

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Using the right visual imagery in your brand building strategy

Social media marketing is not only about promoting your product or service, but it’s also about building your brand. Utilizing the right imagery is a crucial part of any brand building and marketing strategy. Because most social media platforms rely heavily on visual appeal, creating the right aesthetic and using the right imagery is essential. Whether in your ads, social media and blog posts, or your website, the visual appearance and imagery should remain consistent and on brand.

Stay true to a look

If your website is very sleek, clean and concise it doesn’t make sense that your social media platforms would be filled with posts of images that are cluttered and busy. This goes for fonts, word placement and the content of the images you use.

In other words, keep a theme going. You may love nature photos and find floral imagery appealing but if they don’t speak to your product or brand, don’t use them in your social media marketing campaign.

Keep to a color palette

The same rules that apply to content apply to color palettes. If your website design contains muted colors, it’s unlikely that using bright rainbow and neon colors in your social media campaign will ring true, and vice versa. It’s tempting to use bright, bold colors because they demand attention but if that is part of your strategy, make it consistent across platforms.

Staying within a palette can help create consistency as well. This isn’t as limiting as it sounds. Take a look at any successful social media marketing campaign and you’ll probably notice a consistent color palette throughout.

Make it relevant to your message

Whether you are finding images through a stock photo source, creating your own or use the help of a professional photographer, you will want to use images that are consistent with, and relevant to your message.

Use only high quality, visually appealing and clear photos, even if they’re just snapshots of your business, product or employees. Make sure every photo has a purpose though, no matter how great they look otherwise.

At Pinecode, our team of experts can help keep everything from your website to your social media marketing campaign visually on brand and consistent. Contact us today to see how we can help you build your business.

Does your website only talk to like minds?

If you’re in the process of website development, or have an already established presence, this is an important question to ask. For example, if you watch a police procedural drama on TV, it’s often packed with linguistic shortcuts and abbreviations. This might allow it to sound more genuine, but it can make it much more difficult for an audience, especially newcomers, to either understand or feel involved.

The same can be said for websites

When you create content for a website, you are writing with an insider’s knowledge. This can lead to the equivalent to the situation described in the example above. It can be natural, and therefore much too easy, to include many terms that are taken from the private language of your business, organization, or field of expertise. Yet your audience will have a much lesser level of ‘insider understanding’ and such pieces of jargon might confuse, or even worry, them. This, in turn, can make it much less likely that they will do business with you.

Never underestimate your audience’s intelligence

This is the first half of a well-known marketing saying. It continues: always underestimate their knowledge. Most people, investigating the content on your website, will not be upset to be told something they already know, such as the meaning of key technical terms. In fact, confirming such knowledge can even make them feel good about themselves! To do this is much better than leaving them feeling confused.

Never have a local put up road signs!

This was a joke from a stand-up comedian, performing in a town he hadn’t visited before, and bemoaning the fact that directional signs are usually put there by people who already know where they are going! Therefore, a sign can appear at one junction and have vanished when you reach the next intersection! Such accidental assumptions of knowledge, or inadvertent missed steps, can also occur during website development, simply because the person creating the content already understands the process.

How Pinecode can help

Both for website development, and social media marketing where the same errors can creep in, it’s a great idea to work with experts from outside of your own business. Their fresh eyes and proven expertise can help avoid the problems covered above. To make sure your business isn’t only talking to like minds, contact our talented team today.

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Making sure your social media marketing is just that!

There can be a danger of seeing social media marketing to promote businesses, products, and services as little different from other forms of advertising. If you look through the most-used social media outlets, you’ll quickly see what we mean. You’ll find postings that are little different from ads that could be placed in newspapers or magazines, or even on billboards. And these may gain some level of response – as most advertising does. However, if the posts are seen as being intrusive, and of no specific help, they will quickly be blocked.

Social media marketing should avoid being inward looking

Imagine meeting a stranger at a party. Let’s assume there’s an initial spark of attraction. Yet, after a couple of minutes of listening to this individual talk in approving terms, but only of themselves, you are desperately looking for an escape route! There is a danger that postings to social media sites can have the same effect. An example of this would be where a company is so busy congratulating itself for offering an enhanced service, or introducing a new product, that they forget the aim is to interest the potential customer in what it can offer to them.

Social media marketing should always be involving

There are many ways that this can be achieved. A Pinterest or YouTube video showing a product in action, being used by the type of person you are talking to, is one. A Facebook post from a satisfied customer, or offering tips to help make the most of any item or process, is another. A Twitter link to a helpful blog, article or eBook could also fit the bill.

But involvement shouldn’t stop there. Adding extra advice, answering questions, and even showing how a customer’s problem or complaint was successfully handled, can all add much more to the original post. By being seen as ‘social media responsive’ in their behaviors, businesses can also find their posts being shared, thus increasing that vital customer base.

If you’d like to talk about maximizing both the impact and response of your social media marketing activities, please contact our experienced Pinecode team for an obligation-free discussion.

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Don’t fall for these common SEO myths

The world of search engine optimization (SEO) can be confusing, particularly as the rules seem to change every year. As such, it is a breeding ground for myths and misconceptions, many of which can end up costing marketing teams both time and money.

To help you avoid making SEO mistakes, we’ve put together a quick list that debunks common myths surrounding the practice.

Myth #1: SEO is essentially a scam

Unfortunately, many businesses are missing out on the lucrative powers of SEO thanks to the misconception that the practice is shady or unethical. It is likely that this myth has come about thanks to the ubiquity of spam emails promising companies top rankings in Google in exchange for a fee. However, this is not SEO. In reality, SEO takes real time and commitment by marketing professionals that know their sector inside and out.

Myth #2: SEO is just about keywords

Whilst the use of keywords can be a valuable part of an SEO strategy, marketers need to look far beyond this simple technique if they want to drive traffic to their websites. Indeed, search engines such as Google use complex algorithms that take into account a whole host of factors including site usability, backlinks, domain history, loading speeds, page age and much, much more.

Myth #3: SEO is a one-time project

It can be tempting to put SEO to one side once you have given it a go, particularly if you felt that the results were minimal. However, it is important to realize that SEO can take time to be effective and requires consistent effort. Indeed, allowing your site to sit stagnant for months can lead to issues surrounding outdated content, link rotting, and new algorithms affecting the ranking of your site. These factors can combine to allow competitors to move ahead of you in search engine rankings, thereby costing you money.

To avoid falling by the wayside, take advantage of Google Analytics to look at engagement statistics such as session duration, bounce rate, new visitors, and CTR. These will help alert you to issues with your site and tell you what parts of your SEO strategy to focus on.

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How to make your WordPress site look unique

WordPress is one of the most popular website building platforms available, and it’s easy to see why people love it. There’s room for almost endless customization, but it’s also easy for beginners to use. Your company’s website is going to serve as most consumers’ first introduction to your business, so it’s important that it serves as a positive reflection of your business. Here are some factors you should pay special attention to if you really want to make your site stand out from the competition.

Beautiful photos

The photos that you add to your site are what’s going to bring the design to life. It’s crucial that the photos you use bring the reader into the world of your business. It may be worthwhile hiring a professional photographer to take photos for your website that capture your product or service in a unique light. It’s important that your photos don’t look like stock photos – consumers value authenticity, and taking the time to do something different with your pictures will really pay off.

Eye-catching fonts

One of the reasons that many sites these days look the same is because they use the same fonts. You can make your site look different purely by using a font that’s not often seen online. Take your time searching around for fonts that are unique and fit in with your company’s aesthetic. It’s important that the fonts you choose are still readable, however, as clarity is crucial to making a good impression on potential consumers.

Layout

Many WordPress themes give you the option to move things around within the layout, and this is an excellent way to make your site look a little more unique even if the theme you are using is fairly simple. For example, just switching from a drop-down menu to a pullout menu on the side completely changes the look of the site. Don’t be afraid to dig into your theme’s options to see what possibilities are available to you.

Want to take your WordPress site to the next level? Contact Pinecode today – we’re a WordPress agency that creates and manages custom sites for businesses in many different industries.

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Why you should build your company’s site with WordPress

If you want your company to make a great impression online, you’re going to need a beautiful website. With a wide range of web design platforms out there, deciding which one you want to use can be quite challenging. However, over the years WordPress has consistently stood out as the best platform to build your website. Here are the advantages that WordPress offers over other website builders.

It’s fully customizable

With other web builders, you only have the choice to work with templates. While this does keep things simplified, it can be incredibly limiting when it comes to developing a web presence that’s really going to resonate with your customers. With WordPress, you have the option to work from templates if you want that simplicity, but the site is also completely customizable so you can create a site that really fits your needs.

You can add functionality with plugins

Another reason so many people love WordPress is that it’s easy to add the functionality you need to your site, even if you aren’t an HTML pro. There are hundreds of plug-ins and add-ons for WordPress sites, which makes it easy to add anything from contact forms to retail functionality to your site. This makes your site much more dynamic and user-friendly.

It’s easy to update

As your business is growing, it’s important to keep your website updated so that your customers can stay informed. WordPress makes it incredibly easy to do that. You can log onto your site in any web browser and make the changes as needed. You can also add multiple administrators to your site, which can be very helpful if you want your entire team to be able to access it.

If your company is in need of a new website, consider having a WordPress site custom built by a professional team to take it to the next level. Pinecode is a premium WordPress design agency that creates beautiful, modern sites for a range of clients. We also offer site maintenance and updates to help you keep your web presence as functional, safe and fast to load as possible.

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Top 3 Ways to Increase the ROI of Your Social Media Marketing Campaigns

There are many known social media marketing strategies successful marketers are using to increase the return on investment (ROI) of their social media campaigns. In this article, we’ll show you the top three strategies that separate the brands that succeed from the brands that fail.

Top 3 social media strategies for increasing ROI

1. Track post engagements

Post engagements such as likes, comments and clicks are great (but sometimes underlooked) metrics you can use to increase the ROI of your social media campaigns. Likes and comments are a strong indication of popular content, and this is why is why Instagram’s algorithmic timeline structure will prioritize posts with stronger engagements over posts that are getting little to no engagements. Post engagements can also lead to your content reaching a wider audience when someone tags their friends in your post.

2. Use social media monitoring tools

Social media monitoring tools offer a lot of useful methods for helping marketers increase the ROI of their social media marketing campaigns. They feature highly advanced artificial intelligence algorithms used for analyzing how your target audience is engaging with your brand profile compared to your competitors. You can use this valuable insight to make more informed decisions about how to increase your ROI and maximize your marketing strategy to its fullest potential.

3. Use analytics tools for your website

The two strategies mentioned above are great for increasing your ROI with tools related to social media marketing, but if you want to know how your social media strategy is actually paying off for you in the end, you’ll have to use analytics tools for monitoring how visitors are engaging with your website. Web analytics tools such as Google Analytics will allow you to see the overall picture of how your referred traffic from Instagram is engaging with your brand’s website. You will be able to monitor bounce rate, see how long visitors remain on your page, track performance for paid PPC marketing campaigns and analyze detailed audience reports for the location and demographics of your visitors.

Contact us to learn more ways you can increase the ROI of your social media marketing campaigns and tweak your marketing strategy to its fullest potential.

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