The world of search engine optimisation (SEO) is a constantly changing field that marketing professionals must keep up with to stay competitive. As we move towards the third decade of the 21st century and SEO becomes increasingly vital to the success of a business, it is important to track SEO trends. We’ve compiled a few to get you started:
1. Look beyond Google
Google has always been the most widely-used search engine available. However, people are increasingly using engines such as those provided by Amazon and Apple to find apps or podcasts. Some sectors are particularly suited to audio content such as podcasts, so it is important that you establish whether your business will benefit from a wider SEO strategy.
2. Ensure your content is top notch
In 2018, Google updated its algorithms to help users find high-quality content that suits their needs. Indeed, the company intensified its attempts to evaluate the quality and depth of a given website’s content, meaning some sites with in-depth articles and blogs quickly made their way up the rankings.
In 2019, Google is still fine-tuning its algorithms, and businesses are under increasing pressure to provide insightful content. To ensure your SEO is up to scratch, avoid publishing articles purely with the purpose of filling pages and attaining keywords. Think about whether your content solves a particular problem, connects with people, or motivates them to change their lives. If your content can answer important questions, users will come back for more and your site will creep up the rankings.
3. Consider your use of technical SEO