Content is key to boosting your website’s ranking on Google, generating traffic and creating leads. The problem, however, is that a lot of effort and time is spent creating it. If you want to get the most out of your content, consider repurposing it. For starters, this basically refers to reusing your content in another format. The beautiful thing about content repurposing is that it allows you to achieve the maximum possible digital marketing effect from the same piece of content.
So, how do you repurpose your content for social media marketing? Well, here are three tips to help you out:
1. Identify the content you want to repurpose
You can repurpose just about any piece of content for your digital marketing purposes, whether it performed well or not. But, just like with everything you recycle, you need to make sure it is not bound for the dust bins. Is it quality content? If yes, you are off to a great start.
Next, determine whether the content in question fits into the evergreen category. That is, the content is not outdated and useless. You do not want to create an infographic about the Best Social Media Tips of 2009.
2. Turn the blog post into a video
If you are yet to incorporate video into your digital marketing strategy, now is the time to jump onto the bandwagon. 85 per cent of small businesses are already producing marketing videos and there are many ways you can go about repurposing your blog post into a video. Making live videos on platforms like Instagram or Facebook is certainly the easiest way to achieve this. A live video is a great way of showing the human side of your business. How-to blog posts are great for repurposing into short, precise videos too.
3. Turn your content into an infographic
Infographics still attract nearly 600,000 searches a month and are as popular as ever. In addition, infographics also get up to 3 times as many shares on social media. And you can turn just about any content that has some recent data into an infographic. All you need is an infographic maker like Canva to create a simple, yet professional DIY infographic and share it on social media. Remember to keep the infographic as simple as possible if you want it to be effective.
You can use your web content to promote your business and products in more ways than one. All you need to do is keep these simple tips in mind when repurposing it for social media marketing.