When you sit down to look at the digital marketing options for your small business, social media platforms should be at the top of your list. The big kid on the block when it comes to such platforms is Facebook and if your small business does not have a Facebook page, you are definitely not keeping up with the competition.
To succeed at Facebook, “likes” are still the name of the game. Likes translate into leads and money for your small business, but how do you get them? You could certainly buy targeted advertising through Facebook that will grow your page’s presence, but this can get pricey. The following five tips will help you to rack up plenty of likes:
1. Make sure your Facebook page is complete
In addition to quality profile and cover images, make sure you also include such information as your web URL, physical address, phone number, and hours of operation. To help with SEO, use keywords in your title and About sections, and be sure to select the right categories and subcategories for your business.
2. Post engaging content
People can take in a picture much more quickly than a block of text, so use them as much as you can. Multi-image albums are even better. Videos are also a great way for your brand to get a wider reach.
3. Post frequently
The more you post, the more likely it is that your page will get noticed and liked. Alternately, you can post too much and just annoy people. Experts suggest one or two posts a day is the sweet spot.
4. Run a contest
Make the prize one of your products or services, and require that people like your page in order to enter the contest. Just make sure that you comply with Facebook’s Promotion Guidelines before launching your contest (https://www.facebook.com/business/news/page-promotions-terms).
5. Get in the season
You’ll get a lot more engagement on your page if you post summer material in June, Christmas stuff in December, and so on. Make sure you update your page’s profile and cover photos to reflect the seasons as well.