Every company needs to include digital marketing for lead generation. In general, digital marketing can be separated into two categories: online marketing and offline marketing. WordPress makes it possible for you to implement your online marketing strategies so you can effectively promote your brand, gain market trust, convert leads to customers, and acquire customer loyalty.
Search Engine Optimization (SEO)
Search engine optimization is a process where you use specific techniques to naturally boost your website’s ranking on the search engine results page. WordPress was initially built for content creators but has expanded to a platform used by many large and small enterprises.
Having a high ranking on Google’s search engine result pages (SERPs) is a critical piece of your inbound efforts. There are other search engines, however, Google owns approximately 93 percent of the search engine market. Consider WordPress to build your website. WordPress is not only a search-engine friendly platform, but it is also loved by Google. Here are a few reasons why:
- It is content rich (and Google loves content)
- There are countless SEO friendly WordPress themes and plugins
- WordPress themes are responsive and mobile-friendly
- Inbound marketing
Unlike outbound marketing, inbound marketing is the process of attracting customers to your products or services through lead generation via landing pages. Landing pages are independent web pages you build to attract leads and compel them to give you their email address. In return, they get some type of valuable content such as a download, or exclusive digital media. The lead usually subscribes to newsletters allowing you to further nurture and convert the prospect to a paying customer.
WordPress allows you to implement your inbound digital marketing tactics. It integrates with a plethora of email marketing tools which enables you to:
- Use themes that allow you to build landing pages quickly
- Enroll subscribers
- Track who is opening your emails
- Run marketing drip campaigns
- Implement marketing automation and segmentation
- Make sure you are adhering to privacy laws
Websites are no longer digital brochures. They play an integral part in your digital marketing plan. The WordPress platform helps you have a cohesive online marketing plan that converts leads to paying customers.
Looking for a solid digital marketing strategy that will from your business? Contact us today and let’s chat!