Creating professionally designed websites using WordPress is easy – knowing how to improve them for SEO is another story. Luckily, WordPress is one of the most SEO-friendly CMS tools available, but there are still a few things you should know to improve your SEO page rankings. Here are five of the best known ways to boost your WordPress SEO.
1) Use SEO plugins
There are many plugins for WordPress that will automatically take care of critical SEO factors for you. Good SEO plugins will allow you to set up a sitemap, configure meta descriptions, add basic schema and automatically pull data from specific fields to use in your titles and descriptions. More advanced SEO plugins will offer a broader range of options such as link canonicalization, keyword optimization, custom indexing categories and many other useful features you will love.
2) Use caching plugins
Caching plugins are very useful for any WordPress site. Caching plugins work by caching static and dynamic content on your website to reduce the load on your server and improve page loading speeds. Search engines favor speedy webpages over slow loading webpages, so make sure you use a caching plugin that includes browser caching, object caching, page caching and database caching to improve the speed of your webpages.
3) Optimize your images for search engines
Optimize your images by renaming them with high search volume keywords, and reduce their size (if possible) to improve page loading speed. You should also add “alt=” HTML tags to your images to give search engines a better idea what your image is about when a user searches for it. Remember, search engines can’t see what your image is about unless you include proper HTML tags to help them rank better.
4) Tweak post titles for SEO
Luckily for you, WordPress automatically uses H1 tags for post titles, but you will still have to make sure the title(s) you use includes the proper keywords for ranking higher in search results. The key step here is to use high search volume keywords with low competition to improve your chance of ranking for important long-tail keywords. There are many to find and choose from with the help of a good keyword planning tool, but they should be getting a lot of searches and not have a lot of competition.
5) Include social media share buttons in your posts
While most social media websites will not give you the dofollow links you need to improve SEO for your WordPress pages, they are still powerhouses for generating traffic and building brand awareness, which could potentially lead to getting mentioned in a blog or article by one of your fans or followers. Social media networks are the best online platforms for networking and sharing online content, so make sure you include social media share buttons in your blog posts and on your website to take advantage of the potential backlinks (and direct traffic, of course) this could bring you in the future.