Search engine optimization (SEO) has grown in importance in lockstep with the growth of the internet. Between 2010 and 2016 the number of total websites in the world exploded from over 200 million to well over a billion according to internetlivestats.com. With new websites being indexed every minute, being able to achieve a top ranking in search engines grows even more difficult each day. It is no longer possible to get away with SEO mistakes, and those that would have only knocked you down a few ranks in past years may kick you off the front page of results entirely. Here are 5 common SEO mistakes that can sink your website.
Underestimating the importance of fresh content
This is a big one. Not only should new content (blogs, videos, images) be posted to your website regularly but these need to be fresh and unique. Posting public domain photos, shared videos or an SMS feed of popular blogs may keep your website fresh but not in the eyes of the search engines.
Using common meta tags and descriptions
Although there are only so many ways to describe a website, it is important to try to come up with metadata that will sufficiently differentiate you from similar websites that are vying for a top position in the rankings.
Relying on keyword stuffing
This ‘black hat’ practice seems to never quite go away, even though search engines are actively cracking down on it. Every keyword that you wish to use in your website text should be placed with care, fitting perfectly into the flow of a sentence and exist in a paragraph that serves the story/blog instead of the keyword.
Not adapting to search engine updates
Panda, Penguin, Pirate, Pigeon and so on. These cute names that Google comes up with for their updates are undermined by the devastation that they can wreak on a website’s traffic. Best practices that were fine one year can suddenly result in significant penalties under new updates. You virtually need to have a dedicated member of your team who researches and keeps up with the ramifications of these changes to the algorithm and can act accordingly.
Pinecode Creative is a digital marketing agency that specializes in search engine optimization for businesses of all sizes. We offer comprehensive SEO evaluations and digital marketing services designed to drive traffic to your website. Contact us today to improve the search engine rankings of your business.