Pinecode Blog

How close do you sit to your website?

This isn’t a question about your physical relationship to your computer or hand-held device. Neither is it about your vision and whether your nose is pressed up against the screen, or held at arms-length for better focus. In this instance, we’re talking about the mental distance. How often have you heard someone say that another…

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I only sell one thing. Do I really need a website?

For small businesses that focus on sales of a single product, it can be difficult to see what advantage a website would bring to them in terms of sales. After all, the dominance of e-commerce in the last decade by online catalogs like Amazon and eBay sees them drawing in more and more in terms…

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Why online customer service is a critical digital marketing strategy

Every business owner should make an effort to provide some form of rapid response customer support online as a digital marketing strategy. If you think that only large businesses can afford to offer this type of customer service, think again. Plenty of web design tools exist that make it possible for you to inexpensively interact…

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Here’s why search engine optimization is so important for digital marketing success

Traditional marketing has been nearly entirely replaced by its digital counterparts. Digital marketing is cheaper than traditional means, can reach narrow slivers of populations, and makes it easier to measure performance that your business has reaped from money poured into it. Marketing your company using digital mediums is also easier than traditional ways. Even further,…

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Why responding to reviews is an important part of digital marketing

Many small business owners believe that they don’t have the time or money to “waste” checking reviews, social media and other platforms to find out what people think of them. If you have a similar belief, it is time to open your eyes to the harm that ignoring this critical part of digital marketing can…

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Five ways to get more likes for your business’ Facebook page

When you sit down to look at the digital marketing options for your small business, social media platforms should be at the top of your list. The big kid on the block when it comes to such platforms is Facebook and if your small business does not have a Facebook page, you are definitely not…

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You can make more than just a blog with WordPress

WordPress is one of the most popular CMS software due to its availability and ease of use. It is extremely customizable to the point it can be transformed into something that doesn’t even resemble a blog anymore. Below are a few examples of what themes and plugins can do. A WordPress-based e-commerce shop If you…

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SEO gives marketing techniques an advantage

If you are not incorporating SEO or search engine optimization techniques in your marketing strategy, then you are missing out on an incredible opportunity to create better visibility for your product or service. Get started using SEO If you have never used SEO you can start with a few basic strategies to drive traffic to…

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5 components of effective digital marketing

Digital marketing, like everything that touches upon the internet, continues to change rapidly with each passing year. Make sure you’re doing the best you can for your marketing campaigns, by checking each of these key components. 1. Data and analytics Data has always been a driving force in marketing, but the sheer quality and quantity…

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Stands back. Admires own website. But…

…this person may not be the best one to pass judgment. Many businesses create their own websites, and the result is a site that is made in much their own image. It presents that business as it wishes to show itself to the world. This is understandable, but to be frank, it is not always…

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4 Simple Tips That Can Improve Your Social Media Game

In just a few years social media has gone from being just a trend to becoming a crucial marketing tool. Recent reports show that the average person spends around two hours on social media every day, and the numbers are expected to grow as platforms continue to expand and take over traditional media. Businesses are…

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