Digital marketing strategies to implement with WordPress
Every company needs to include digital marketing for lead generation. In general, digital marketing can be separated into two categories:…
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5 ways to boost WordPress SEO
Creating professionally designed websites using WordPress is easy – knowing how to improve them for SEO is another story. Luckily,…
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How to repurpose your content for social media marketing
Content is key to boosting your website’s ranking on Google, generating traffic and creating leads. The problem, however, is that…
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There’s more than one way for your website to be a ‘platform’
Your web presence provides a platform for your business. It tells the world what you’re about, what you do and…
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Brand identity and digital marketing: getting the nexus right
You have worked hard to create a brand that speaks to your client base, employees and competition. You have done…
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Three reasons picking the right image matters in digital marketing
Most small business owners recognize that using images with text on their website, blog and ads is important. Yet, some…
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Navigating the murky waters of bad reviews
Imagine getting a bad review from a customer about the service they received from your online small business, especially if…
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Social media influencers: all you need to know
Influence spreads like wildfire and the better you are at impacting other people’s opinions and behaviors, the more influential you…
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5 deadly SEO mistakes that are killing your website
Search engine optimization (SEO) has grown in importance in lockstep with the growth of the internet. Between 2010 and 2016…
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Why you need creativity to make your website work
These days, it isn’t all that difficult to put together a decent website for your business. Software such as WordPress…
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How close do you sit to your website?
This isn’t a question about your physical relationship to your computer or hand-held device. Neither is it about your vision…
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I only sell one thing. Do I really need a website?
For small businesses that focus on sales of a single product, it can be difficult to see what advantage a…
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Why online customer service is a critical digital marketing strategy
Every business owner should make an effort to provide some form of rapid response customer support online as a digital…
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Here’s why search engine optimization is so important for digital marketing success
Traditional marketing has been nearly entirely replaced by its digital counterparts. Digital marketing is cheaper than traditional means, can reach…
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Why responding to reviews is an important part of digital marketing
Many small business owners believe that they don’t have the time or money to “waste” checking reviews, social media and…
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Five ways to get more likes for your business’ Facebook page
When you sit down to look at the digital marketing options for your small business, social media platforms should be…
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You can make more than just a blog with WordPress
WordPress is one of the most popular CMS software due to its availability and ease of use. It is extremely…
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SEO gives marketing techniques an advantage
If you are not incorporating SEO or search engine optimization techniques in your marketing strategy, then you are missing out…
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5 components of effective digital marketing
Digital marketing, like everything that touches upon the internet, continues to change rapidly with each passing year. Make sure you’re…
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Stands back. Admires own website. But…
…this person may not be the best one to pass judgment. Many businesses create their own websites, and the result…
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4 Simple Tips That Can Improve Your Social Media Game
In just a few years social media has gone from being just a trend to becoming a crucial marketing tool.…
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