How to repurpose your content for social media marketing
Content is key to boosting your website’s ranking on Google, generating traffic and creating leads. The problem, however, is that a lot of effort and time is spent creating it. If you want to get the most out of your content, consider repurposing it. For starters, this basically refers to reusing your content in another…
Continue ReadingThere’s more than one way for your website to be a ‘platform’
Your web presence provides a platform for your business. It tells the world what you’re about, what you do and what you can offer. But that is like a small town railway station with just a single platform for the occasional train. You’ll want your business to be busier and more vibrant than that. So…
Continue ReadingBrand identity and digital marketing: getting the nexus right
You have worked hard to create a brand that speaks to your client base, employees and competition. You have done your homework to understand what your customers are looking for. Next, it is important to appreciate the role your brand should play as you begin to test the waters of digital marketing. It shapes your…
Continue ReadingThree reasons picking the right image matters in digital marketing
Most small business owners recognize that using images with text on their website, blog and ads is important. Yet, some put little forethought into the images that they select. An image should always do more than vaguely relate to a topic or break up a wall of text. It should help tell a story that…
Continue ReadingNavigating the murky waters of bad reviews
Imagine getting a bad review from a customer about the service they received from your online small business, especially if your company just started out. You may go through a couple of hours wondering what went wrong or whether they didn’t like the product you sold them or the manner in which they received it.…
Continue ReadingSocial media influencers: all you need to know
Influence spreads like wildfire and the better you are at impacting other people’s opinions and behaviors, the more influential you are. Companies rely on the popularity of social media influencers to either use them to market their goods and services or work with them to achieve a similar effect. What makes a good influencer? When…
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5 deadly SEO mistakes that are killing your website
Search engine optimization (SEO) has grown in importance in lockstep with the growth of the internet. Between 2010 and 2016 the number of total websites in the world exploded from over 200 million to well over a billion according to internetlivestats.com. With new websites being indexed every minute, being able to achieve a top ranking…
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Why you need creativity to make your website work
These days, it isn’t all that difficult to put together a decent website for your business. Software such as WordPress has taken what was once an arcane process of typing HTML code and brought it mainstream. However, the drawback is that many websites are starting to blend together, with common aesthetics and visuals that could…
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How close do you sit to your website?
This isn’t a question about your physical relationship to your computer or hand-held device. Neither is it about your vision and whether your nose is pressed up against the screen, or held at arms-length for better focus. In this instance, we’re talking about the mental distance. How often have you heard someone say that another…
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I only sell one thing. Do I really need a website?
For small businesses that focus on sales of a single product, it can be difficult to see what advantage a website would bring to them in terms of sales. After all, the dominance of e-commerce in the last decade by online catalogs like Amazon and eBay sees them drawing in more and more in terms…
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Why online customer service is a critical digital marketing strategy
Every business owner should make an effort to provide some form of rapid response customer support online as a digital marketing strategy. If you think that only large businesses can afford to offer this type of customer service, think again. Plenty of web design tools exist that make it possible for you to inexpensively interact…
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Here’s why search engine optimization is so important for digital marketing success
Traditional marketing has been nearly entirely replaced by its digital counterparts. Digital marketing is cheaper than traditional means, can reach narrow slivers of populations, and makes it easier to measure performance that your business has reaped from money poured into it. Marketing your company using digital mediums is also easier than traditional ways. Even further,…
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Why responding to reviews is an important part of digital marketing
Many small business owners believe that they don’t have the time or money to “waste” checking reviews, social media and other platforms to find out what people think of them. If you have a similar belief, it is time to open your eyes to the harm that ignoring this critical part of digital marketing can…
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Five ways to get more likes for your business’ Facebook page
When you sit down to look at the digital marketing options for your small business, social media platforms should be at the top of your list. The big kid on the block when it comes to such platforms is Facebook and if your small business does not have a Facebook page, you are definitely not…
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You can make more than just a blog with WordPress
WordPress is one of the most popular CMS software due to its availability and ease of use. It is extremely customizable to the point it can be transformed into something that doesn’t even resemble a blog anymore. Below are a few examples of what themes and plugins can do. A WordPress-based e-commerce shop If you…
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SEO gives marketing techniques an advantage
If you are not incorporating SEO or search engine optimization techniques in your marketing strategy, then you are missing out on an incredible opportunity to create better visibility for your product or service. Get started using SEO If you have never used SEO you can start with a few basic strategies to drive traffic to…
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5 components of effective digital marketing
Digital marketing, like everything that touches upon the internet, continues to change rapidly with each passing year. Make sure you’re doing the best you can for your marketing campaigns, by checking each of these key components. 1. Data and analytics Data has always been a driving force in marketing, but the sheer quality and quantity…
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Stands back. Admires own website. But…
…this person may not be the best one to pass judgment. Many businesses create their own websites, and the result is a site that is made in much their own image. It presents that business as it wishes to show itself to the world. This is understandable, but to be frank, it is not always…
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4 Simple Tips That Can Improve Your Social Media Game
In just a few years social media has gone from being just a trend to becoming a crucial marketing tool. Recent reports show that the average person spends around two hours on social media every day, and the numbers are expected to grow as platforms continue to expand and take over traditional media. Businesses are…
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